Wrangler NFR to Texas!

There is no doubt the move to Texas is challenging for all involved! Montana Silversmiths had to rapidly develop a new production plan to create authentic merchandise to fit this historic celebration of the western lifestyle and an iconic event. We had to take on this challenge with ingenuity and fortitude, as it meant taking the usual eight months of designing, planning, tooling, die making and crafting, that go into each of the commemorative products and squeeze that into less than three months!

It was all hands on deck to decide the best way to encompass the new Texas location change! Our team arrived at a creative solution to manufacture a classic Texas figurine to be applied to each appropriate product and hand paint each piece with the same traditional colors of the Texas flag to pay homage to the Lone Star State and enhance the value and bring relevancy to the buckles. Other products required a complete remaking in record time! The re-designed buckles and accessories are currently in production and will be delivered to our customers and collectors in November and champions in December.  

Much like the effort that takes place as the champion athletes of the PRCA and the WPRA finish out the year at the top of their game, Montana Silversmiths, with pride and ingenuity, will continue to create unique and coveted buckles that will tell their story for years to come. We take our inspiration from the code of the West; Take pride in your work and always finish what you start.