Headquartered in Colorado., the Professional Bull Riders, Inc. was created in 1992 when a group of 20 visionary bull riders broke away from the traditional rodeo scene seeking mainstream attention for the sport of professional bull riding. They felt that, as the most popular event at a rodeo, bull riding deserved to be in the limelight and could easily stand alone. Montana Silversmiths is proud to be the Official Silversmiths of Professional Bull Riders (PBR), hand-crafting one-of-a-kind World Class PBR award buckles and creating PBR branded buckles and jewelry for fans.