Mission Statement

To provide a lifetime consumer experience driven by insight and consumer centric value with our products.  We offer this by creating industry leading designs, real innovations, and differentiated products manufactured with the finest craftmanship in the industry.  We create lasting customer solutions that will sustain economic growth and provide an ongoing contribution to our success.

We pursue this goal consistently by our vision;

We are a industry leader and strive to strengthen our position as a reliable and long-term oriented partner for our customers, suppliers, employees, colleagues, and our community.
We provide the highest quality, finest craftmanship, and unsurpassed service that, together, deliver premium value to our customers.
We value our employees as strategic assets and offer them an attractive working environment and reward their performance. 
We work together, across boundaries to meet the needs of our customers and to help the company win in the marketplace and in every aspect of our business.
We engrain our brand values across all of our complete product range. 
We see the market needs on the horizon and develop a clear path to capture opportunities.
We exhibit a strong will to win and ensure that we have a powerful and efficient processes to generate a high performance team that is lean and agile.  
We are personally accountable for delivering on our commitments.

Organizational Expectation






Guiding Principles


  - Our success as a team will be measured on the Value that we bring to customers that differentiate us from competitors and provide the best consumer experience.

  - If the company goes away tomorrow would anyone care?


  - I will provide leadership and direction utilizing employee experience and expertise as we take this company to the next level


  - Zero backorders

  - Complete and On Time shipments

  - Full Sales Distribution

- If we say we are going to do something, it needs to be completed at the time we committed.

Company Culture

High Performance Team – Continuously develop and improve employees and organization proactivity and accountability for increasing value via leveraging company experience and “know how”.

Insight Driven – Collect, standardize, and unify data to create one source of truth, then leverage it to create insights and make predictions that drive cross-functional plans and workflows, enable data-driven decisions making, minimize risk, increase innovation, and improve business performance.

Consumer Centric – Create and nurture a company mindset of always seeking the real consumer feedback and a way of operating that always puts the consumer in the center of our decision making process to drive long term competitive advantage.

Lean & Agile – “Ease of Doing Business” - Improve our companies ability to rapidly adapt to market / environmental changes in productive and cost effective way.