Columbus, MT (May 11th, 2021) – Today, Montana Silversmiths announced the extension of its partnership with PBR (Professional Bull Riders).
Montana Silversmiths sets the gold and silver standard of excellence in buckles and jewelry, with traditional western designs and crisply executed engraving styles. They have been recognized as the Official Buckle Partner of the PBR since 2011.
Professional bull riding is a fierce, rough, and grueling sport with roots deeply embedded in American culture. It is America's original extreme sport and since western riding sports began, the “trophy” of choice has been the belt buckle – the ultimate symbol of achievement worn with pride by those athletes talented enough to earn it. On the PBR’s premier Unleash The Beast tour, Montana Silversmiths buckles are awarded to each regular-season event winner, PBR World Finals round winners, Stock Contractor of the Year, Rookie of the Year, World Finals event winner, and PBR World Champion. Each custom buckle awarded in the arena is created by Montana Silversmiths, the Brand of Champions.
“The synergy between Montana Silversmiths and PBR is built on a foundation of respect and distinctive brand strengths. Montana Silversmiths is proud to renew our partnership as the Official Buckle Partner of the PBR, by crafting authentic merchandise, the legendary trophy, coveted Championship buckles for the riders as well as the toughest bull athletes. We are very proud of our PBR partnership, the coveted buckles and products we create and for the relationship, we value with PBR, which is strengthened through combined efforts and collaboration,” stated Judy Wagner, Vice President of Marketing.
Each buckle created in the commemorative collection, speaks to the memories and feelings associated with one of PBR’s heart-thumping events with dazzling light shows, pyro displays, fun music, and high-energy bull riding. PBR officially licensed merchandise, by Montana Silversmiths, is available at every premier series event, through fine western stores, Montana Silversmiths online and https://pbrshop.com/
About PBR (Professional Bull Riders)
PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada, and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events, and media. For more information, visit PBR.com, or follow Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
About Montana Silversmiths
Montana Silversmiths, headquartered in Columbus, MT, pioneered the development of western fashion in both buckles and jewelry in 1973. The company boasts 2,500 retailers globally, is known for its skilled craftsmen, perfecting a combination of traditional western designs, and crisply executed engraving styles, which include buckles, jewelry, and lifestyle products for western enthusiasts and individuals who appreciate authenticity and craftsmanship. The company is the Official Silversmiths of the Professional Bull Riders (PBR), Professional Rodeo Cowboys Association (PRCA), Cowboy Mounted Shooting Association (CMSA), National Reining Horse Association (NRHA), Women’s Pro Rodeo Association (WPRA), Rocky Mountain Elk Foundation (RMEF) and many more prestigious organizations.
For more information, visit www.montanasilversmiths.com
Alison Matthes, Marketing Manager