The WESTrust was established in 2002 as the industry’s only benevolent association, with a goal of assisting deserving retailers, manufacturers, and sales reps who find themselves, or their families in a time of need due to unexpected medical or catastrophic circumstances. The trust is managed by WESA as a separate entity and has vowed to preserve the mission of helping deserving people in the Western Industry. WESTrust depends solely on funds generated from donations by individuals and businesses.
Anyone who has worked in the industry for any period of time, probably knows someone that has been helped by the trust. The mission of the trust is near and dear to my heart and most people doing business in the industry understand how impactful this is for someone that is going through a difficult time. Based on this, we always try to help support and funding efforts or opportunities for the trust.
This year, we saw a unique opportunity to do something very special in collaboration with the 100-year anniversary of WESA. This celebration inspired us to design and build a one-of-a-kind, premier trophy buckle with a dedication engraved on the back to commemorate the Western community that encompasses WESA. We will donate this buckle to WESTrust at the January WESA market and it will be raffled off at the event. All funds generated from the raffle will benefit people in need in our industry. We are honored to support the WESTrust, humbled by its mission, and thankful to everyone that helps us support this great cause by participating in the raffle in January.