Strong Ties started as an idea, a way to think about people we care about. Within the western industry we have long cherished the strong ties that binds us, the western lifestyle, events, along with the camaraderie that are formed through shared experiences and understanding. It is about the emotional ties that binds us as friends, sister, brothers, husband, wives, sons, daughters, mothers, fathers, competitors, It forms a valued foundation of strength, trust, respect and love. The sport of rodeo has been a foundation in Fallon's life. She has grown up working alongside her family, operating Wentz Bucking Bulls.